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I need an article related to Business Ethics, any idea?

PostPosted: Fri Oct 08, 2010 12:22 pm
by Van
I need an article that could help me write a few paragraphs that could answer the following:

a) Discuss how the company described in the article developed a “cutting edge” marketing campaign. Is there any part of this campaign that you would consider deceptive or unfair to any consumers? If so, how? How might such an advertising campaign be changed going forward to alleviate some of your concerns?


b) Identify how the manufacturer in the article may have harmed the end user in the article. To what extent should manufacturers be held liable for harms caused by their products? When should the concept of “let the buyer beware” come into play in such a situation?