Using Facebook, Twitter and Instagram
Today, less and less people are reading the newspaper (although it is still a popular pastime within many circles); the fading popularity of tactual news sources means that more and more people are advertising online in place of traditional advertising. Magazine ads, newspaper ads, and billboards are slowly taking a backseat to online marketing. So how can a smaller business navigate competitively online? For starters, they can launch one (or several) social media campaigns.
Small business social media campaigns are one of the most important elements in online advertising; virtually everyone is plugged into Facebook, Twitter, and/or Instagram. Social media efforts level the playing field in terms of advertising; most social media platforms are free, which means that even smaller businesses that can’t afford extreme advertising efforts have a fair shot. Here’s how you can use Facebook, Twitter and Instagram to grow your business. (more…)