In today's digital era, adding videos to your marketing campaign can be a game-changer. Videos are engaging, easy to digest, and can often convey a message more effectively than text. They allow your brand to connect with your audience on a more personal level, making your campaign more memorable. Moreover, with the prevalence of platforms like YouTube and TikTok, your video content has the potential to reach a vast audience. So, from my perspective, incorporating videos into your marketing strategy is not just important, but essential.