Archive: 2023 / 07

Caspian Dorchester

Is digital marketing a scam foisted by marketing folks?

Well, well, well! It's your favorite keyboard warrior here again, entertaining you with some exciting tech stuff. Today's mind-boggler is: Is digital marketing just a crafty trick from those sneaky marketing peeps? Now, I won't throw them under the bus straight away because, to be honest, digital marketing isn't a scam. It's simply a new-age strategy, a wild, wild west of getting the word out there, and yes, it can feel like a maze with all those SEOs, PPCs, and other acronyms thrown in. But hey, aren't we all just trying to navigate this exciting tech-jungle? So no, it's not a scam, just a brave new world. Keep learning, folks!

Caspian Dorchester

Is it truly important to add videos to my marketing campaign?

In today's digital era, adding videos to your marketing campaign can be a game-changer. Videos are engaging, easy to digest, and can often convey a message more effectively than text. They allow your brand to connect with your audience on a more personal level, making your campaign more memorable. Moreover, with the prevalence of platforms like YouTube and TikTok, your video content has the potential to reach a vast audience. So, from my perspective, incorporating videos into your marketing strategy is not just important, but essential.

Caspian Dorchester

What is the best platform of digital marketing for beginners?

As a beginner in the digital marketing realm, you might find Facebook to be the best platform to start with. Its user-friendly interface and vast user base make it an ideal ground for beginners to explore and understand the nuances of digital marketing. Plus, Facebook offers detailed analytics and a variety of advertising options that can help you tailor your marketing strategies effectively. It's also cost-effective, allowing you to control your budget and reach a wider audience. But remember, the best platform ultimately depends on your target audience and the nature of your business.