Sldnug – The presence of technological innovations will become more and more advanced in the future. Not only the use of augmented reality (AR) technology, virtual reality (VR), virtual assistants, artificial intelligence (artificial intelligence / AI) applied in various use cases by technology companies in the 4G era, this technological innovation will become more and more sophisticated in this age. 5G.
According to Ericsson Research, the prediction of technological sophistication is characterized by the Internet’s ability to represent the five human senses. What will the technological trends look like in the future?
Time to do some shopping! A few decades ago, we would have immediately run to the supermarket. But now we can shop from bed by opening the ride fetch app on our smartphone while watching cooking shows on online video sharing platforms. From research to ordering to payment processing, everything can be done with just a few clicks.
This scenario might be familiar, and we might think our technology is really cool and charming. But wait a minute. What if we could experience digital shopping with all of our five senses?
Ericsson’s ConsumerLab report states that state-of-the-art technology will enable a full sensory Internet by 2025, and possibly the ability to communicate digitally through the mind by 2030. really blurred.
As a background, this survey was conducted online in October 2019 among residents of Jakarta, Singapore, Bangkok, Sydney, Delhi, Shanghai, Tokyo, London, Moscow, Stockholm, Mexico City, San Francisco, New York, São Paulo and Johannesburg. and represents 46 million early adopters of technology.
The sample consisted of at least 500 respondents from each city (a total of 12,590 surveyed respondents, of whom 7,608 were eligible), aged 15-69, who are currently users of augmented reality (AR), virtual reality (VR ) technology, virtual assistants, or those who plan to use this technology in the future.
Here are 10 popular consumer trends in 2030 according to Ericsson
1. Your brain is the user interface
By 2030, technology will respond to and even share human thoughts with others. When the human brain can act as an interface, the user interfaces of the keyboard, mouse, game controller and other user interfaces of digital devices become unusable. The user just has to think of a command and it will happen.
2. Sounds like me
Customers also expect to have complete control over not only what they hear, but also what others hear from them. In the future, they hope to have more control over how their voice can be translated into any language. More than 70% of respondents expect to have an earphone that can translate language automatically and perfectly.
3. Any flavor you want
More than 40% of respondents believe that placing the device digitally in their mouth improves the taste of food. Thus any food will taste the way people want it. This can have a major impact on people’s health and diet, as it allows them to eat healthy yet tasted food made by a five-star restaurant.
4. Digital fragrance
Scent is a physical sensation that directly and profoundly affects people. Currently, the online shopping experience doesn’t yet include sense of smell, but customers expect the human sense of smell to become a major part of the Internet by 2030, with 47 percent predicting that fragrance data will be available for businesses to use commercially.
5. Total touch
The ability to perceive digital textures in the future may extend beyond the limitations of smartphone screens. Six out of ten respondents even predict that wristbands can stimulate nerves, so that people can perceive objects digitally by 2030.
6. Merged reality
In 2030, half of the respondents think that the difference between physical and digital reality will almost completely disappear. The first unified visual experience is expected to be the first in the gaming industry: more than seven in ten respondents believe the world of VR games will be difficult to distinguish from physical reality.
7. Verified as genuine
Building on the previous point, half of customers believe that by 2030, the fully sensory Internet will become increasingly sophisticated to the point where physical and digital realities will merge, and technology can mimic and manipulate the human senses.
8. Post-privacy consumers
Customers think that facial recognition technology will become increasingly popular everywhere, almost disappearing the concept of privacy. For example, half of the respondents in the survey expect a digital data law to clearly regulate the use of public and private data, so that privacy problems no longer exist.
9. Connected sustainability
Six out of ten respondents believe that with fully sensory internet services, people can appear digital anywhere, saving time and helping save the planet.
10. Sensational services
In this study, customers predict that over the next decade, digital images and sound, supplemented with touch, taste, smell and more, will transform current screen-based experiences into multi-sensory experiences that are practically inseparable from physical reality. More than 40% of the respondents said they wanted to experience a digital holiday adventure that stimulates all their senses, where people can fully immerse themselves in other places and time periods.
As consumers move further into this digital sensory world, we need lightning-fast connectivity, subtle edge computing-based lag, and advanced automation. All of this can only be provided by fifth-generation technology. Unlike previous generations, which focused on interpersonal communication and data speed, 5G will completely change the way people feel and communicate, the way society works, and business performance. For this reason, collaboration between industry, operators, governments and other stakeholders is important to accelerate the implementation of 5G.